Despite technical difficulties that pushed the launch back one week, the Denver-based Founders Asset Management redesigned its online presence to satisfy different strokes and different folks; namely the shareholders, the institutional investors, and the press.

"After conducting extensive research, we redesigned the site in order to meet the evolving needs of our shareholders and institutional clients," said Richard Sabo, president and chief executive officer, in a statement. Each section of the new website is separate, with differentiated content aimed at addressing the different requirements of each segment.

The website is also continuing a branding effort that began in 1997 to emphasize the firm's literal and figurative distance from Wall Street. "The fly-fishing and outdoor [images] represent our Western heritage," said Dawn Hoyt, marketing manager.

 

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