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Friday, November 06, 2009

Fuse Gains Momentum

Reported by Daniel Tovrov

Fuse Research and Momentum Partners have joined forces. The partnership between the market-research firm and the consulting company will extend the client services offered by both parties. Momentum clients will be able to use FUSE's customize market intelligence information and a valuable contact network. Fuse clients will gain extra support for specific initiatives and added continuity.

Fuse founder Neil Bathon and Momentum CEO Lisa Cohen revealed the new alliance Thursday. The companies will continue to operate independently.

“There are plenty of firms that are half research and half consulting, but I think they will be only half as effective on the behalf of clients as the FUSE/Momentum partnership,” noted Bathon.

“We are hearing from many firms right now about the need for objective advice and support for refining distribution strategies and updating channel support tactics,” according to Cohen.

There may be more partnerships on the way for FUSE. “We are constantly on the lookout for new partners that can improve the breadth and depth of the support we provide to our clients," Bathon stated.


Company Press Release

BOSTON, MA (November 5, 2009) – Neil Bathon, founder of FUSE Research Network, and Lisa Cohen, CEO of Momentum Partners, LLC announced today the formation of a strategic relationship. The partnership will draw upon Momentum’s demonstrated approach of successfully executing strategic consulting engagements with FUSE’s market-leading research and analysis capabilities.

Momentum Partners delivers end-to-end projects to financial services firms, which enable them to achieve their innovation and growth objectives. FUSE delivers customized market intelligence and benchmarking information to investment managers that seek to enhance the productivity and effectiveness of resources devoted to sales, marketing, and product management.

The combined capabilities of FUSE and Momentum cover the full spectrum of decision support needs of investment firms in the areas of strategy and distribution. While the companies will continue to operate independently, Momentum clients will benefit from access to additional expert resources within FUSE and its expansive contact network. FUSE clients seeking support for specific initiatives will benefit from continuity that comes from the ongoing connectivity with Momentum.

“There are plenty of firms that are half research and half consulting, but I think they will be only half as effective on the behalf of clients as the FUSE / Momentum partnership,” noted Bathon. Investment firms report that they view consulting and research as specialized disciplines that require specific expertise to insure that they receive full value for their investment.

“We are hearing from many firms right now about the need for objective advice and support for refining distribution strategies and updating channel support tactics,” according to Cohen. FUSE Research Network’s BenchMarking studies will prove to be an important resource to Lisa and her team as Momentum Partners seeks to deliver the best solution for each client based upon their individual goals, positioning, and resources.

Mike Evans, President of FUSE, added, “Momentum is an ideal partner for FUSE. Lisa has a proven track record of helping clients design strategies and implement business plans with an emphasis on the functional areas that are the focus of FUSE’s research.”

Bathon sees the partnership with Momentum as the logical way to expand the service offering and is actively seeking to establish additional relationships that will help deliver seamless solutions to investment management firms. “We are constantly on the lookout for new partners that can improve the breadth and depth of the support we provide to our clients,” noted Bathon.
 

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