The meltdown in the markets may not be a bad thing for investment managers. Lisa Cohen, president and CEO of Momentum Partners, a Boston-area sales and marketing strategy firm, told The MFWire that there are some investment management firms out there that are very happy with their risk management that are looking to use the down market to expand.

Fund firms had one of two reactions to the market, Cohen said. Either they see tremendous opportunity in the market or they hunker down and wait for better days.

For those in the first position, Cohen said that one of those opportunities could be in the registered investment advisor market. "Not all wirehouse advisors will be coming through the transition," she said, referring to the recent shakeups in the brokerage world involving Merrill Lynch and Lehman Brothers. This will create opportunities to market to newly minted RIAs.

Getting ahead of new regulation is another area where Cohen said fund firms can excel. Fund firms that can revamp their share classes ahead of the coming regulations will have a leg up, she added.

A real-life example of a fund firm taking advantage of market opportunity is a client of Cohen's that is planning to use the recent focus on retirement savings to get into the small business 401(k) market.  

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