The Save Darfur Coalition
is at a decided disadvantage when taking on Fidelity
, at least in terms of money. Advertising Age
reports that the Boston-based fund giant spent $230 million on advertising last year, more than ten times Save Darfur's $18.9 million.
That order of magnitude difference in PR clout may have contributed to Fido's recent temporary win over the coalition, when both CNN
agreed to delay using the ads for two weeks, pending an update in investing information from Fidelity.
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